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Cascajares: Desarrollando vías para llegar al mercado
Villafuerte Martin, Antonio; Vidal, AnyluCase IIST-MI-125MarketingCascajares es una empresa dedicada a la producción y comercialización de productos cárnicos de IV y V gama. Sus productos -con una imagen de producto gourmet y alto precio- se dirigen al canal HORECA y tiendas de alimentación a través de una red de distribuidores; a El Corte Inglés, y directamente a consumidores a través de su tienda online. Ante una bajada de las ventas debido el desplome de la economía en España (su principal mercado), el equip...Starting at €8.20
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Estrella Galicia, “Cerveceros desde 1906”
García del Pueyo, Jose Luis; Vidal, AnyluCase IIST-MI-126MarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Starting at €8.20
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Additive Manufacturing at Etnia Barcelona
Calvo, Eduard; Lago, Alejandro; Sabrià, FedeCase P-1155-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations ManagementEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Starting at €8.20
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Martínez Loriente: la carne de Mercadona
Garrido Martínez, Enrique; Vidal, AnyluCase IIST-PI-125Service and Operations ManagementEn 2011, el grupo Martínez Loriente continuaba capeando exitosamente los efectos de la crisis económica y de consumo, logrando superar los 470 millones de euros en facturación con el trabajo de más de 1.400 trabajadores en plantilla y con 11 millones de beneficio neto al cierre del año anterior. El grupo había experimentado una evolución espectacular desde sus inicios en 1999, cuando fue creada para suministrar en exclusiva productos cárnicos a M...Starting at €8.20
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Zadisa: El problema de la falta de espacio en el almacén
Garrido Martinez, Enrique; Vidal, AnyluCase IIST-PI-137Entrepreneurship, Service and Operations Management, StrategyZadisa, distribuidora y comercializadora de cerveza y bebidas en la zona de Zaragoza, recibe una propuesta por parte de uno de sus proveedores para integrarse a nivel logístico, de almacenaje y oficinas. La propuesta requería disponer de espacio para almacenaje de snacks, de servicio técnico y PLV y para uso de oficinas. Aceptarla significaba abrir nuevas líneas en un negocio centrado principalmente en la distribución de bebidas. Era la puerta de...Starting at €8.20
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Zadisa: El problema de la falta de espacio en el almacén (B)
Garrido Martinez, Enrique; Vidal, AnyluCase IIST-PI-138Entrepreneurship, Service and Operations Management, StrategyEl caso B cuenta cuál fue su decisión y plantea la posibilidad de si conviene o no invertir algo más y comprometer más gasto de operación para conseguir más espacio en el almacén.Starting at €5.74
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Tejidos Especiales Edentel 4.0 (B) (Portuguese Version, Brazil)
Lago, Alejandro; Sabrià, FedeCase P-1170-PBService and Operations ManagementThe case describes the trials that the head of the Production Department at Tejidos Especiales Edentel is planning in order to meet delivery dates in the best way possible. This case is based on the case "Tejidos Especiales Edentel," P-988, by Professor Josep Riverola.Starting at €5.74
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Tejidos Especiales Edentel 4.0 (A) (Portuguese Version, Brazil)
Lago, Alejandro; Sabrià, FedeCase P-1169-PBService and Operations ManagementThe case describes the problems that Tejidos Especiales Edentel has been having with production programming ever since it started to operate via the Internet. The new system allows customers to change the priority of their orders in seconds, which increases costs for Edentel, reduces productivity and makes it more difficult to meet delivery dates. This case is based on the case "Tejidos Especiales Edentel," P-987, by Professor Josep Riverola.Starting at €8.20
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Estrella Galicia. Brewers since 1906
García del Pueyo, Jose Luis; Vidal, AnyluCase IIST-MI-126-E-EMarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Starting at €8.20
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Tejidos Especiales Edentel 4.0 (A) (Portuguese Version, Portugal)
Lago, Alejandro; Sabrià, FedeCase P-1169-PPService and Operations ManagementThe case describes the problems that Tejidos Especiales Edentel has been having with production programming ever since it started to operate via the Internet. The new system allows customers to change the priority of their orders in seconds, which increases costs for Edentel, reduces productivity and makes it more difficult to meet delivery dates. This case is based on the case "Tejidos Especiales Edentel," P-987, by Professor Josep Riverola.Starting at €8.20