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Coffee Wars in India: Caf Coffee Day 2015
Yoffie, David B.; Tahilyani, RachnaCase HBS-715445-EStrategyThis case is an update of "Coffee Wars in India: Caf Coffee Day 2013." It explores Caf Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015.Starting at €8.20
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Coffee Wars in India: Starbucks 2015
Yoffie, David B.; Tahilyani, RachnaCase HBS-715453-EStrategyThis case examines the progress made by Starbucks in its first two years of operation in India.Starting at €8.20
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Apple Inc., 2008
Yoffie, David B.; Slind, MichaelCase HBS-708480-EStrategyIn January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content sto...Starting at €8.20
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Intellectual Ventures
Hagiu, Andrei; Yoffie, David B.; Wagonfeld, Alison BerkleyCase HBS-710423-EStrategyIntellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their in...Starting at €8.20
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Microsoft in 2005 (Spanish version)
Yoffie, David B.; Mehta, Dharmesh M.; Seseri, Rudina I.Case HBS-712S05StrategyFocuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams.Starting at €8.20
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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Case HBS-712424-EStrategyBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Starting at €8.20
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Coffee Wars in India: Caf Coffee Day 2013
Yoffie, David B.; Tahilyani, RachnaCase HBS-715444-EStrategyCaf Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry.Starting at €8.20
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Extended Reality Extends into Enterprise
Yoffie, David B.; Jain, Kaushal; Villasenor, Amy; Xu, Vicky; Yang, AnnieCase HBS-720472-EStrategyWhile the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.Starting at €8.20
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Wal-Mart Update, 2017
Yoffie, David B.; Baldwin, EricCase HBS-717468-EStrategyIn 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's lead...Starting at €8.20
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Mobileye Update, 2019
Yoffie, David B.; Fisher, DanielCase HBS-719511-EStrategyMobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017.Starting at €8.20