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Field Italia, S.p.A (B)
Chinchilla, Nuria; Ribera, AlbertoCase DPO-435-ELeadership and People ManagementAbstract A: A new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired. Abstract B: This case explains what the regional manager did to integrate him into the sales team. Caso basado en caso "Field Iberia" de los mismos autores FH-541.Starting at €5.74
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Field Iberia, S.A. (C)
Chinchilla, Nuria; Ribera, AlbertoCase FH-543-ELeadership and People ManagementThe events from the salesman's perspective.Starting at €5.74
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Field Iberia, S.A. (A)
Chinchilla, Nuria; Ribera, AlbertoCase FH-541-ELeadership and People ManagementA new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired.Starting at €8.20
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The Dream Team (B): Second term as a milestone
Pathak, Richa; Ribera, AlbertoCase DPO-235-ELeadership and People ManagementThis is part B of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the second term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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Luis Arrese (A): The Locomotive (Portuguese Version, Brazil)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-801-PBLeadership and People ManagementLuis Arrese is about to get the role he has dreamed of since childhood: general manager (CEO) of the European subsidiary of a multinational company. Luis has come from a humble family background and, thanks to his remarkable intellectual abilities, effort, self-motivation and sacrifice, has made rapid career progression in the company, from the very bottom to just one step from CEO. To get this far, he worked his way up several subsidiaries and t...Starting at €8.20
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Luis Arrese (C): Holidays
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-803-ELeadership and People ManagementSome stories are recounted about the impact of Luis' professional career on his family. This case replaces the DPO-65-E Fernando Ruiz (C): Family Issues from the same authors.Starting at €5.74
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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Field Iberia, S.A. (B)
Chinchilla, Nuria; Ribera, AlbertoCase FH-542Leadership and People ManagementRelata las acciones del delegado regional para integrarlo en el equipo de vendedores.Starting at €5.74