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Drishti Eye Centre: Managing a Sales Force
Rajeev KumraCase IVEY-9B17C010-EEntrepreneurship, Leadership and People Management, StrategyAs a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to ...Starting at €8.20
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Sapient Consulting: Enriching Experience Using Hybrid Agile Approach
Aparna Raman; Sangeeta Shah BharadwajCase IVEY-9B13E028-EInformation Technologies, StrategyIn December 2005, Sapient Consulting signed a fixed-price contract with U.S.-based Global HR Outsourcing Inc. to design a human resources portal for its international customers. Sapient’s senior manager of project management, who was based in India, had been handed the project with full faith that it would not only be delivered on time but within the fixed price and using the new agile hybrid methodology. The client wanted the portal built for th...Starting at €8.20
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DXSD: Transforming Migrations
Chitra Sharma; Sangeeta Shah BharadwajCase IVEY-9B17E007-EInformation Technologies, StrategyOn January 23, 2015, DXSD India received an opportunity to add a complex new line of business to the company’s value chain. The head of DXSD India, a shared service division of a U.K. bank, was concerned about his company’s ability to take on more complex work. Gaps had been identified in the existing process migration framework, so a new framework was proposed to fix the gaps. The new framework was not tested and did not yet have approval from t...Starting at €8.20
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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VINSUN Infra Engineering: ERP on Premise or on Cloud
Sumedha Chauhan; Sangeeta Shah BharadwajCase IVEY-9B13E018-EInformation Technologies, StrategyThe managing director of a small- to medium-sized electrical firm faces a major challenge: he realizes that the firm he founded has grown so significantly that information management has become very difficult. For solving issues of data integrity, redundancy, incompleteness and backup, he obtains quotations for implementation of enterprise resource planning from different vendors. Meanwhile, he discusses the issue of implementing the new system w...Starting at €8.20
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Teracom Limited: Appointing a Consumer Distributor
Rajeev KumraCase IVEY-9B16A029-EEntrepreneurship, Marketing, StrategyTeracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to...Starting at €8.20
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Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India
Rajeev KumraCase IVEY-9B14A065-EEntrepreneurship, Marketing, StrategyMahindra and Mahindra Financial Services Limited is a non-banking finance company in India whose product portfolio includes vehicle loans, used vehicle financing, housing finance, personal loans, fixed deposits, mutual fund distribution, insurance broking, gold loans and loans for construction equipment. Catering to the rural poor across India, the company has close to 6,600 employees, mostly hired locally to serve local needs. Because it focuses...Starting at €8.20
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Integrated Centre for Consultancy Private Limited: Public Relations in India
Rajeev KumraCase IVEY-W27236-EKnowledge and Communication, MarketingIntegrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India’s public relations (PR) industry. ICCPL was a successful and established company in this industry, with a focus on a niche segment of the market—real estate firms that offered affordable housing and operated on thin margins. ICCPL’s strong client relationships had resulted in an excellent track record for executive brand building and a client retentio...Starting at €8.20
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Bombay Shaving Company: Digital Customer Conversion
Rajeev KumraCase IVEY-9B21A021-EMarketingIn January 2020, Bombay Shaving Company had established an in-house digital team that was able to achieve the best digital marketing key performance indicators in its industry. BSC’s marketing strategy focused on conversion rates, influencer marketing, heStarting at €8.20
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VINSUN Infra Engineering: ERP on Premise or on Cloud (Spanish version)
Sumedha Chauhan; Sangeeta Shah BharadwajCase IVEY-9B13ES018Information Technologies, StrategyThe managing director of a small- to medium-sized electrical firm faces a major challenge: he realizes that the firm he founded has grown so significantly that information management has become very difficult. For solving issues of data integrity, redundancy, incompleteness and backup, he obtains quotations for implementation of enterprise resource planning from different vendors. Meanwhile, he discusses the issue of implementing the new system w...Starting at €8.20