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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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Asia Pulp & Paper: Implementing the Forest Conservation Policy
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuCase IVEY-9B16M129-EStrategyIndonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promo...Starting at €8.20
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Frozen Food Products: Cost of Capital
S.K. MitraCase IVEY-9B12N028-EFinance, StrategyMaria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project.D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same...Starting at €8.20
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Fly Ash Brick Project: Feasibility Study Using CVP Analysis
S.K. Mitra; Shubhra HajelaCase IVEY-9B13B022-EAccounting and Control, Entrepreneurship, StrategyA budding entrepreneur in India is planning to set up a fly ash brick manufacturing plant near a thermal power plant. Not only does making bricks out of the residue of coal power generation reduce the amount of fly ash waste dumped on the ground, but the government is actively supporting the fly ash brick industry as a way to meet the increasing demands for construction materials that are environmentally sustainable. On the basis of preliminary a...Starting at €8.20
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Anandam Manufacturing Company: Analysis of Financial Statements
Vinay Goyal; S.K. MitraCase IVEY-9B16B007-EAccounting and Control, Entrepreneurship, StrategyIn July 2015, the owner of the Anandam Company approached a bank for additional funding to meet the growing requirements of his garment manufacturing firm. The owner was confident about the financial prospects of his firm, with its fourfold increase in revenue and phenomenal increase in profit after taxes over the last three years. In a lengthy discussion with the bank manager, the owner shared the development of his company and the dynamics and ...Starting at €8.20
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCase IVEY-W27829-EKnowledge and Communication, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Starting at €8.20
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LeapFive Technology Co. Ltd.: RISC in the Chip Supply Chain
Hugh Thomas; Shilu TongCase IVEY-W33712-EService and Operations Management, StrategyAglaia Kong, the founder and chief executive officer of Guangdong LeapFive Technology Co. Ltd., a Chinese fabless chip design start-up, is facing a broken supply chain, with issues running from electronic design automation and core internet protocol through to fabrication, packaging, and testing in bringing up her Internet of things chip sets for industrial applications. Using fifth-generation open-source reduced instruction set computing instruc...Starting at €8.20
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Hung Fook Tong: From Hong Kong to China
Andrew C.F. Chan; Howard Lam; Hugh Thomas; Elsie TsuiCase IVEY-9B16A016-EMarketing, StrategyIn 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that marke...Starting at €8.20
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Yash Building Centre: Planning for Expansion
M. Kannadhasan; Vinay Goyal; S.K. MitraCase IVEY-9B18N003-EEntrepreneurship, FinanceYash Building Centre, based in Raipur, central India, was in the business of manufacturing fly ash bricks and blocks. At the beginning of 2016, after achieving decent growth and gaining goodwill among local builders and contractors, the managing partner was actively looking to expand business operations into tiles, pavers, and curbstones. He believed this expansion would improve the firm’s profitability by allowing it to take full advantage of it...Starting at €8.20
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Applied Mobile Labs: Valuation of a Start-Up
Jaslene Kaur Bawa; Vinay Goyal; S.K. MitraCase IVEY-9B16N022-EFinance, StrategyAn angel investor had invested seed capital in a start-up company that aggregated and sold value-added services for mobile telecommunications in India. The company had done well since its inception in 2009, but the revenue growth figures reported for 2014 were concerning. According to the performance report, the start-up had grown 12 per cent in 2014—less than half of the estimated industry revenue growth figure for mobile value-added services. T...Starting at €8.20