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The Airbnb Business Travel Vertical in Asia: The Way Forward
Nitin Pangarkar; Yuan Kay ChungCase IVEY-9B17M144-EStrategyIn March 2017, Airbnb needed to make some important decisions regarding its strategy for the Airbnb Business Travel Vertical (ABTV) in Asia. Despite a short history of less than three years since the formal announcement of its launch, the ABTV had exhibited promising performance. The business travel market offered many attractive characteristics, including its large size. Despite the attractiveness of the business travel segment, two issues relat...Starting at €8.20
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Agoda: People Analytics and Business Culture (A)
Kenneth Goh; Ken MarkCase IVEY-9B17C024-EEntrepreneurship, Leadership and People Management, StrategyIn the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives wo...Starting at €8.20
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ReedTrek Manufacturing (A)
Jane M. Howell; Ken MarkCase IVEY-9B12C051-ELeadership and People Management, StrategyThe newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.Starting at €8.20
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Spitzberg Elevators Corporation: Responding to Antitrust Legislation
Brian C. Pinkham; Ken MarkCase IVEY-9B17M172-EStrategyIn April 2015, a legal associate at Spitzberg Elevators Corporation, a U.S. corporation operating in Hong Kong, was tasked with recommending how the company should respond to Hong Kong’s new anti-competition legislation, which was scheduled to be enacted within eight months. The legal associate first needed to review the legislation, specifically the key portions that could have an impact on her company's imminent plans to bid on several elevator...Starting at €8.20
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ReedTrek Manufacturing (B)
Jane M. Howell; Ken MarkCase IVEY-9B12C052-ELeadership and People Management, StrategyThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Starting at €5.74
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Coaching for Exceptional Performance Workshop: Associate, Capital Markets, Robert Woo
Jane M. Howell; Ken MarkCase IVEY-9B11C026-ELeadership and People Management, StrategyThis is role play #2 (Robert Woo) for Coaching for Performance Management: Asia Edition (#9B11C024).Starting at €8.20
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Coaching for Exceptional Performance Workshop: Senior Associate, Institutional Investor Relations, Kelly Tan
Jane M. Howell; Ken MarkCase IVEY-9B11C030-ELeadership and People Management, StrategyThis is role play #6 (Kelly Tan) for Coaching for Performance Management: Asia Edition (#9B11C024).Starting at €8.20
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCase IVEY-9B07M046-EEntrepreneurship, StrategyThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Starting at €8.20
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Usha Martin Limited: Unravelling the Vertical Integration Strategy
Nitin PangarkarCase IVEY-9B21M024-EStrategyIn May 2020, Usha Martin Limited (Usha Martin), a diversified engineering group based in India, was debating strategies for continued future growth. In April 2019, the company had divested its steelmaking and related operations to reduce its debt load. Though the divestment meant a large decline in the company’s sales for the year ended March 2020, the company managed to reverse the trend of losses incurred in several recent quarters and years to...Starting at €8.20
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Ola Electric's Audacious Scooter Plans on Fire
Nitin Pangarkar; Neetu YadavCase IVEY-W33537-ELeadership and People Management, StrategyOla Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its produ...Starting at €8.20