Ivey Business School (Canada)
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IndiGo Airlines: Monopolizing Indian Skies
Ramakrushna PanigrahiCase IVEY-9B19M028-EStrategyIndia’s airline industry was an oligopoly, with six major players in the market. IndiGo, launched in 2006, had become India's largest airline and a dominant player, after having taken advantage of market conditions, including a rise in per capita income that led to increased demand for air travel. However, in 2018, after a decade of consistent profitability, IndiGo was experiencing a decline in profits that was affecting its share price. The airl...Starting at €8.20
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Maha Research Labs: Sales Force Expansion
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashCase IVEY-9B18A070-EEntrepreneurship, MarketingIn March 2018, the managing director of Maha Research Labs Private Limited, a pharmaceutical company in India, was charting his 2020 vision for the company. His ambitious plan was to achieve net revenue of ₹1 billion in 2018 and to have a pan-Indian preseStarting at €8.20
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Maruti Suzuki India Limited: Sustaining Profitability
Ramakrushna PanigrahiCase IVEY-9B14M115-EStrategyThe passenger car industry in India has witnessed intense competition since the Indian economy’s liberalization in the early 1990s. Although Maruti Suzuki India Limited has been the most dominant player for the last three decades — with many Indians using “Maruti” as a synonym for “car” — it has been unable to raise the prices of its cars over the last ten years due to a price war among rivals. Though Maruti has been a profitable company, rising ...Starting at €8.20