IESE (España)
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Iberostar: Wave of Change: A Family Business Face to Face With a Global Problem
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223-EEntrepreneurshipDuring the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, for which it won the prize for "Best for reducing plastic waste" However, the company had not propo...Starting at €8.20
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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Iberostar: ola de cambio: Una empresa familiar, que se enfrenta a un problema global, cara a cara
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCase E-223EntrepreneurshipEn la World Travel Market (WTM), que se celebró los días 5 y 6 de noviembre del 2019 en Londres, el movimiento Ola de Cambio (Wave of Change [WOC]), impulsado por el Grupo Iberostar, recibió el máximo galardón de los International Travel & Tourism Awards en la categoría "outstanding contribution to the travel & tourism industry", así como en el prestigioso WTM World Responsible Tourism Award, donde le fue otorgado el premio por "best for reducing...Starting at €8.20
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La Inteligencia Artificial en Arriaga Asociados: ¿Una paralegal o socia del despacho?
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23Information Technologies, Innovation and Change, Service and Operations ManagementEn el año 2023, Jesús María Ruíz de Arriaga, fundador y CEO de Arriaga Asociados debatía con Alejandro López Berraquero, director general y Pedro López, director de Transformación, el proceso de transformación digital en el que estaba inmerso este despacho de abogados. En concreto, Arriaga acababa de probar con éxito un modelo de IA que podía leer el texto de las miles de notificaciones judiciales que llegaban semanalmente al despacho, y había ll...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20