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Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
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La fusión digital (B)
Jódar, Sandra; Gual, JordiCase ECON-414EconomicsEn mayo de 2002, Canal Satélite Digital y Vía Digital, las dos únicas plataformas que venían ofreciendo televisión de pago por satélite en España desde 1997, anunciaban oficialmente su fusión. Se producía así un nuevo episodio en el "culebrón digital", que se había iniciado cuando el gobierno español impulsó una plataforma de televisión digital alternativa al operador ya existente. La lucha entre las dos plataformas digitales empezó incluso antes...Starting at €5.74
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¿Hay vida después de Endesa-Iberdrola (A)
Jódar, Sandra; Gual, JordiCase ASE-405EconomicsEn 1996, la Unión Europea aprobó la Directiva según la cual cada Estado miembro debía abrir el mercado eléctrico en al menos un 26% a partir de febrero de 1999. La Directiva prohibía también la generación de más del 50% de la energía eléctrica de un país por parte de un solo productor a partir de 2003. Este proceso de liberalización convirtió a los mercados eléctricos europeos en el objetivo de muchas eléctricas para extender su influencia. En es...Starting at €8.20
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La fusión digital (A)
Jódar, Sandra; Gual, JordiCase ECON-413EconomicsEn mayo de 2002, Canal Satélite Digital y Vía Digital, las dos únicas plataformas que venían ofreciendo televisión de pago por satélite en España desde 1997, anunciaban oficialmente su fusión. Se producía así un nuevo episodio en el "culebrón digital", que se había iniciado cuando el gobierno español impulsó una plataforma de televisión digital alternativa al operador ya existente. La lucha entre las dos plataformas digitales empezó incluso antes...Starting at €8.20
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¿Hay vida después de Endesa-Iberdrola (B)
Jódar, Sandra; Gual, JordiCase ASE-406EconomicsEn 1996, la Unión Europea aprobó la Directiva según la cual cada Estado miembro debía abrir el mercado eléctrico en al menos un 26% a partir de febrero de 1999. La Directiva prohibía también la generación de más del 50% de la energía eléctrica de un país por parte de un solo productor a partir de 2003. Este proceso de liberalización convirtió a los mercados eléctricos europeos en el objetivo de muchas eléctricas para extender su influencia. Endes...Starting at €5.74
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The Digital Merger (B)
Jódar, Sandra; Gual, JordiCase ECON-414-EEconomicsIn May 2002, Canal Satélite Digital and Vía Digital, the only two platforms offering satellite pay-TV in Spain, in both cases since 1997, officially announced their merger. This appeared to signal the start of a new episode in the "digital soap opera" that had begun when the Spanish government promoted the launch of a second digital platform to compete with the incumbent operator. The battle between the two digital platforms had flared up even be...Starting at €5.74
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Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
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The Digital Merger (A)
Jódar, Sandra; Gual, JordiCase ECON-413-EEconomicsIn May 2002, Canal Satélite Digital and Vía Digital, the only two platforms offering satellite pay-TV in Spain, in both cases since 1997, officially announced their merger. This appeared to signal the start of a new episode in the "digital soap opera" that had begun when the Spanish government promoted the launch of a second digital platform to compete with the incumbent operator. The battle between the two digital platforms had flared up even be...Starting at €8.20
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Is There Life After Endesa-Iberdrola (A)
Jódar, Sandra; Gual, JordiCase ASE-405-EEconomicsIn 1996 the European Union passed the Electricity Directive, which required each Member State to open its electricity market to competition from February 1999 -initially by at least 26%. The Directive also made it illegal, from 2003 onward, for any one producer to generate more than 50% of a country's electric power. The liberalization process made European electricity markets an investment target for many electric utilities wishing to extend the...Starting at €8.20
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Is There Life After Endesa-Iberdrola (B)
Jódar, Sandra; Gual, JordiCase ASE-406-EEconomicsIn 1996 the European Union passed the Electricity Directive, which required each Member State to open its electricity market to competition from February 1999 -initially by at least 26%. The Directive also made it illegal, from 2003 onward, for any one producer to generate more than 50% of a country's electric power. The liberalization process made European electricity markets an investment target for many electric utilities wishing to extend the...Starting at €5.74