Ivey Business School (Canada)
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Zenatix: Discovering Market Fit
Puran Singh; Harleen KaurCase IVEY-9B19A019-EEntrepreneurship, MarketingIn 2013, three friends from college came together to found Zenatix, an Indian energy data analytics company. Based on Internet-of-things technology, the team built WattMan, a hardware-based product that could monitor the usage and performance of electrical assets such as air conditioners and refrigerators. It saved energy costs by suggesting corrective action. Zenatix faced challenges in identifying the right target market for WattMan and matchin...Starting at €8.20
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Amtek Auto Ltd.: From Acquisitions to a Financial Crisis
Gaurav Singh Chauhan; Gunjan TomerCase IVEY-9B16N012-EFinance, StrategyIn the summer of 2015, India-based Amtek Auto Ltd., one of the country’s largest companies in the manufacturing of automotive components, was on the brink of financial ruin. After more than a decade of being immersed in a spending spree on acquisitions to build capacity and expand its clientèle in both the European and Asian auto markets, Amtek’s stock plummeted by 50 per cent within two days as nervous investors worried about the company’s abili...Starting at €8.20
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Aqua Logistics Limited: An Attractive Target for Acquisition
Gaurav Singh Chauhan; Pradip BanerjeeCase IVEY-9B15N020-EFinance, StrategyAqua Logistics Limited, one of India’s leading logistics and supply chain management companies, suffered from poor financial management and was witnessing slowing demand in the industry. The company had significant financial debt to banks and financial institutions. Owing to such difficulties in managing its operations in a largely fragmented industry, the firm — with its strong network in multimodal transport and in the third-party logistics mod...Starting at €8.20