Ivey Business School (Canada)
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Brightwater Ethiopia: Clean Water from Broken Wells
Christopher Williams, Gayle Allard, Atsede TesfayeCase IVEY-W29898-EEntrepreneurship, StrategyIn May 2022, Ethiopian social entrepreneur Berhanu Gebeyehu had to decide on next steps for his clean drinking water business, Brightwater Ethiopia (Brightwater), which he had begun in 2019 in the southern town of Dilla. Ninety-six per cent of Dilla’s households had reported on surveys that the clean water available in the town was inadequate for their needs and that school-aged girls regularly missed class because they bore th...
Starting at €8.20
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Banking on Social Media (A)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A070-EMarketing, StrategyFirst National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building custom...Starting at €8.20