Ivey Business School (Canada)
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Bilibili: Breaking Promises and Retaining Reputation
Shanyu Lei; Xiufeng Guo; Wanyi Zhang; Jia Wang; Yutong Liu; Chengwen Shi; Meng LiCase IVEY-9B20M120-EStrategySince 2009, Bilibili Inc.'s Bilibili.com (the B-site) had been an online video site providing services to fans of anime, comics, and games culture. After several years of effort, it had become a popular Chinese site for danmaku content and commenting techStarting at €8.20
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCase IVEY-9B19M087-EEntrepreneurship, StrategyAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Starting at €8.20
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20