Ivey Business School (Canada)
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Kutesmart: The Digital Transformation of Apparel Manufacturing
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCase IVEY-9B19M041-EEntrepreneurship, StrategyIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000, Kutesmart had been upgrading its information system as its business strategy evolved, and the company had become a widely known, successful case study of mass-customization-based manufacturing ...Starting at €8.20
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Linkfluence: Building on ActSocial's Relationships
Wei Lu; Ying Zhou; Jeff Chai; Darren MeisterCase IVEY-9B17M161-EEntrepreneurship, StrategyFounded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services. The firm then adjusted its model to focus on providing online social media and digital content marketing services. After significant success from 2013 to 2015, ActSocial was fully acquired by Linkfluence, a leading global social media monitoring and research company. As part of this larger co...Starting at €8.20
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Kutesmart: The Digital Transformation of Apparel Manufacturing (Spanish Version)
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCase IVEY-9B19MS041Entrepreneurship, StrategyIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000Starting at €8.20