IESE (España)
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Continente: The relaunch of private label soft drinks
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049-EMarketingThe private label department at Continente wants to relaunch its soft drinks line, which has a very low market share in its category. Lladó, area manager for private label beverages, has received an interesting offer from Cott and is fancing a number of decisions regarding the possible change of supplier and the marketing mix for the relaunch.Starting at €8.20
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What is Cheating
Sortheix, Florencia; Ribera, AlbertoCase DPO-118-ELeadership and People ManagementThe case illustrates the behavior of an MBA student facing a situation that compromises his integrity in his current academic environment.Starting at €8.20
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Gabriele's Dilemma
Sortheix, Florencia; Ribera, AlbertoCase DPO-125-ELeadership and People ManagementThis case illustrates the experience of a young manager who has to take an important decision. It describes a professional situation where he is forced to decide between his work and his personal relationships. This situation makes him question himself about his priorities in life and his work-life balance.Starting at €8.20
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Continente: El relanzamiento de los refrescos de marca propia
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049MarketingEl departamento de marcas propias de Continente quiere revitalizar su línea de refrescos, que tiene una bajisima cuota de mercado en la categoría. Lladó, jefe de área de bebidas de marca propia, tiene una oferta interesante de Cott, debe tomar una serie de decisiones acerca de la conveniencia o no del cambio de proveedor y, en cualquiera de los casos, qué "marketing mix" aplicar para la revitalización.Starting at €8.20