IESE (España)
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The Dream Team (B): Second term as a milestone
Pathak, Richa; Ribera, AlbertoCase DPO-235-ELeadership and People ManagementThis is part B of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the second term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
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Continente: The relaunch of private label soft drinks
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049-EMarketingThe private label department at Continente wants to relaunch its soft drinks line, which has a very low market share in its category. Lladó, area manager for private label beverages, has received an interesting offer from Cott and is fancing a number of decisions regarding the possible change of supplier and the marketing mix for the relaunch.Starting at €8.20
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The Dream Team (C): The final straw
Pathak, Richa; Ribera, AlbertoCase DPO-236-ELeadership and People ManagementThis is part C of a case that narrates the story of two teams within the MBA class. The incident described in this part occurs in the third term of the MBA and marks a turning point in the team dynamics. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
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The Dream Team: A Recurring Story
Pathak, Richa; Ribera, AlbertoCase DPO-233-ELeadership and People ManagementThis case narrates the story of two teams within the MBA class. These two teams faced some stressful situations and the members approached them in different ways. The case is intended for a discussion on how the members could have better approached these situations, such as by focusing on the development of cooperative habits and interpersonal and team-building skills.Starting at €8.20
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Continente: El relanzamiento de los refrescos de marca propia
Ferrer, Jordi; Nueno, José Luis; Villanueva, JulianCase M-1049MarketingEl departamento de marcas propias de Continente quiere revitalizar su línea de refrescos, que tiene una bajisima cuota de mercado en la categoría. Lladó, jefe de área de bebidas de marca propia, tiene una oferta interesante de Cott, debe tomar una serie de decisiones acerca de la conveniencia o no del cambio de proveedor y, en cualquiera de los casos, qué "marketing mix" aplicar para la revitalización.Starting at €8.20
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The Dream Team (A): Evaluating Expectations
Pathak, Richa; Ribera, AlbertoCase DPO-234-ELeadership and People ManagementThis is part A of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the first term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €8.20