IESE (España)
-
UFINET Telecom: un nuevo cambio en la propiedad (B)
Calleja, Luis Manuel; Elvira, Marta; Sastre Boquet, IsaacCase SM-1680Corporate Governance, Information Technologies, StrategyEl presente caso relata la venta de la compañía de telecomunicaciones Ufinet en 2018, que divide el negocio en dos compañías: una para el mercado español (Lyntia Networks) y otra para el latinoamericano (Ufinet International). Aunque el fondo de inversión Cinven continuaba siendo el propietario mayoritario de Ufinet International, se incorporó al accionariado Enel, una multinacional italiana de gas y energía, con vistas a, posiblemente, adquirir ...Starting at €5.74
-
UFINET Telecom: A New Change in Ownership (B)
Calleja, Luis Manuel; Elvira, Marta; Sastre Boquet, IsaacCase SM-1680-ECorporate Governance, Information Technologies, StrategyThis case recounts the sale of the telecommunications company UFINET in 2018, which divided the business into two companies: one for the Spanish market (Lyntia Networks) and another for Latin America (Ufinet International). Even though the investment fund Cinven remains the majority owner of Ufinet International, it joined another shareholder, Enel, an Italian gas and energy multinational, which had the option of acquiring Ufinet International in...Starting at €5.74
-
Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
-
La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
-
El DIA de mañana: ¿nueva propiedad para reflotar el negocio?
Calleja, Luis Manuel; Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712Corporate Governance, StrategyEn el 2019, transcurridos siete años desde su salida a bolsa, DIA, la tercera cadena de supermercados más grande de España en ventas, estaba atravesando la crisis más importante de su historia. Ese año había evitado por muy poco la situación de quiebra técnica, gracias a la intervención de LetterOne, el fondo de inversión del magnate ruso Mikhail Fridman que, tras una larga, compleja y polémica toma de control, se había convertido en el máximo ac...Starting at €8.20
-
Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
-
The DIA of Tomorrow: Can New Ownership Turn Around the Business?
Calleja, Luis Manuel; Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-ECorporate Governance, StrategyIn 2019, seven years after going public, DIA, the third largest supermarket chain in Spain in revenue, was going through the most important crisis in its history. That year it had narrowly avoided bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex and controversial takeover, had become the largest shareholder in the company. One of LetterOne's first decisions, in M...Starting at €8.20
-
Communicating "la Caixa" Welfare Projects: Changing to preserve what is essential: the soul does not change
Calleja, Luis Manuel; Bel Mallén, IgnacioCase SM-1581-EKnowledge and CommunicationThis case study examines the role of communication in a century-old institution like the "la Caixa" Group in the 21st century. It considers the 2011 - 2014 Strategic Plan that is summarized under the slogan "Making the difference" and is based on the core values of leadership, trust and social commitment. This plan has changed the direction of the institution, placing more importance than ever on the strategic value of communication.Starting at €8.20
-
Comunicar la obra social "la Caixa": Cambiar para preservar lo esencial: el alma no cambia
Calleja, Luis Manuel; Bel Mallén, IgnacioCase SM-1581Knowledge and CommunicationEn este caso se analiza el papel de la comunicación en una entidad centenaria como el Grupo "la Caixa" en el siglo XXI. Se examina su Plan Estratégico 2011-2014, que se sintetiza bajo el lema "Marcar la diferencia" y que se asienta sobre los valores fundacionales de liderazgo, confianza y compromiso social. El giro que ha dado la entidad con este Plan da mayor relevancia que nunca al valor estratégico de la comunicación.Starting at €8.20