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Bluestel (B): solucionando problemas a través de la identificación de conocimientos
Castellote R.; Munoz-Seca, BeatrizCase P-1062Service and Operations ManagementEste caso complementa el Bluestel (A) y presenta los momentos de la verdad críticos del servicio y los problemas que se originan. Igualmente, muestra la causa de estos problemas con el uso de la técnica Ishikawa. El objetivo del caso es cruzar conocimientos que se han hallado en Bluestel (A) con las causas para obtener acciones de mejora.Starting at €5.74
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Bluestel (A): solucionando problemas a través de la identificación de conocimientos
Castellote R.; Munoz-Seca, BeatrizCase P-1061Service and Operations ManagementEl caso presenta los problemas de servicio que estaba teniendo el responsable de sistemas de gestión de tráfico (SGT) de una compañía de telecomunicaciones en España en el año 2003. El equipo de SGT estaba compuesto por siete personas, todos de empresas subcontratadas pero que estaban a las órdenes del responsable de Bluestel. Esta subcontratación hacía que hubiese un alto grado de rotación entre los miembros del equipo, con la consiguiente degra...Starting at €8.20
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCase IVEY-9B16M027-EEntrepreneurship, StrategyAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Starting at €8.20
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Bluestel (C): solucionando problemas a través de la identificación de conocimientos
Castellote R.; Munoz-Seca, BeatrizCase P-1063Service and Operations ManagementEl caso finaliza la secuencia y presenta el diagnóstico de conocimientos que el responsable de sistemas de gestión de tráfico realizó de su equipo. Igualmente muestra las acciones de mejora que se propusieron partiendo del cruce de los conocimientos con las causas de los problemas diagnosticados.Starting at €5.74
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emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs
Frederik J. Riar; Carsten C. Guderian; Peter M. BicanCase IVEY-9B20M010-EEntrepreneurship, StrategyIn May 2016, three scientists from Germany's Karlsruhe Institute of Technology were preparing for a meeting with several managers from the institute's technology transfer department. The three scientists were planning to commercialize a new technology they had created, and hoped to use their invention to launch a new company as a spinoff from their work at the institute. However, because the scientists had created the technology while working at ...Starting at €8.20
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HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCase IVEY-9B17M090-EEntrepreneurship, StrategyLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Starting at €8.20
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From Crisis to World Champions: Lessons from German Football
Holger Ernst; Peter M. Bican; Carsten C. GuderianCase IVEY-9B17M154-EStrategyFor the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundam...Starting at €8.20