IESE (España)
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Pompeii: un paso adelante
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394Information Technologies, Leadership and People Management, Marketing, StrategyEn 2021, Pompeii vendía más de 81.000 zapatillas y su facturación se acercaba a los cinco millones de euros. La zapatilla Higby se consolidaba como su "best seller" y el modelo marcaba tendencia entre la gente joven española de clases acomodadas, fundamentalmente de Madrid, aunque en 2021 el 15% de las ventas ya eran fuera de España. Su canal de venta físico, ya con 5 tiendas, había demostrado que podía ser un gran complemento al canal digital qu...Starting at €8.20
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCase M-1396Information Technologies, Marketing, Service and Operations ManagementEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Starting at €8.20
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCase M-1396-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Starting at €8.20
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Pompeii: A Step Forward
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394-EInformation Technologies, Leadership and People Management, Marketing, StrategyIn 2021, Pompeii sold over 81,000 pairs of sneakers and its turnover was close to ?5 million. The Higby sneaker was cementing its position as a best seller, and the model was a trendsetter among affluent young Spaniards, mainly in Madrid, though in 2021, 15% of sales were already outside Spain. The company's physical sales channel, which included five stores by that point, had shown that it could work very well as a complement to the digital chan...Starting at €8.20
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Zinio: "Byting" into a Paper World
Mitchell, Jordan; Nueno, José Luis; Villanueva, JulianCase M-1197-EInformation Technologies, MarketingIn mid 2006, executives from Spain's prominent news clipping company, AccesoGroup, are talking about how they can make a recently acquired franchise for Zinio a profitable and viable business in Spain. Zinio is a solution to digitalize print-based media. Its major business in the U.S. is conducted by automatically delivering digital versions of mainstream magazines to subscribers. In looking at the potential of the Zinio software, the team is as...Starting at €8.20