IESE (España)
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Palau de la Música Catalana: Management, Control and Fragility of Culture (Chinese Version)
Alegre, Inés; Davila, AntonioCase C-751-ZHAccounting and ControlThe case describes the events that led to a leadership renewal in the Palau de la Música Catalana. It deals with issues ranging from internal control, corporate governance, non-profit groups and management in the organization, as a resource for the institution.Starting at €8.20
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Palau de la Musica Catalana: Gestión, control y la fragilidad de la cultura
Alegre, Inés; Davila, AntonioCase C-751Accounting and ControlEl caso describe los hechos que llevaron a la renovación de la cúpula directiva del Palau de la Música Catalana. El caso trata temas que van desde control interno, gobierno corporativo, entidades sin ánimo de lucro y gestión dentro de la sociedad como una fuente de recursos para la organización.Starting at €8.20
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Palau de la Música Catalana: Management, Control and Fragility of Culture
Alegre, Inés; Davila, AntonioCase C-751-EAccounting and ControlThe case describes the events that led to a leadership renewal in the Palau de la Música Catalana. It deals with issues ranging from internal control, corporate governance, non-profit groups and management in the organization, as a resource for the institution.Starting at €8.20
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The Captor Opportunity
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380-EMarketingCaptor Materials is a company founded and managed by Ernest Núñez. The main asset of Captor Materials was a patented absorbent technology for the removal of nitrogen oxides (NOx) with an unprecedented high yield, which Núñez himself had developed years earlier. An accumulated exposure to NOx causes gradual health deterioration and eventually death. Núñez and his team had identified three main markets for Captor, on which the development and com...Starting at €8.20
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La oportunidad Captor
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380MarketingCaptor Materials es una empresa fundada y dirigida por Ernest Núñez. El principal activo de la compañía fue una tecnología absorbente patentada para la eliminación de óxidos de nitrógeno (NOx), con un alto rendimiento sin precedentes, que el propio Núñez había desarrollado años antes. La exposición acumulada a estos óxidos provoca un deterioro gradual de la salud y, en última instancia, la muerte. Núñez y su equipo habían identificado tres merca...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20