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Marimekko
Alison Konrad; Jordan MitchellCase IVEY-9B06C014-ELeadership and People Management, StrategyKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Starting at €8.20
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Atlético de Madrid: Diario de dos añitos en el "Infierno"
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCase M-1192MarketingEl Atlético de Madrid, uno de los clubes de fútbol europeos más emblemáticos del mundo, desciende a Segunda División por primera vez en su historia. La entidad deportiva debe hacer frente a la situación y adoptar un plan de marketing efectivo que paliara algunos de los problemas que se adivinaban: la falta de ingresos económicos, el desprestigio socio-deportivo, un alto coste de oportunidad, la predecible fuga en masa de socios y abonados al club...Starting at €8.20
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Time Out (B): Parents Also Play
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-744-EAccounting and ControlSupplements case (A).Starting at €5.74
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Time Out (A): Signing Up a Basketball Player
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-743-EAccounting and ControlThis case presents the problem of player selection in a sports agency which, after tough beginnings, has built a solid reputation. The discussion centers on the criteria for selecting young players to become tomorrow's champions.Starting at €8.20
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Time Out (B): los padres también juegan
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-744Accounting and ControlComplementa el caso (A).Starting at €5.74
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Time Out (A): reclutar a un jugador de baloncesto
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-743Accounting and ControlTime Out presenta el problema de la selección de jugadores en una agencia de representación, en la que tras unos comienzos duros han logrado afianzar una imagen de agencia prestigiosa. La discusión se centra en cuales deben ser los criterios para determinar los perfiles que deben tener los jugadores jóvenes, que en el futuro deben sustituir a los más senior.Starting at €8.20
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Private Media Group (A)
Mary M. Crossan; Jean-Philippe Vergne; Ken Mark; Jordan MitchellCase IVEY-9B15M025-EEntrepreneurship, StrategyAn executive has just joined adult entertainment producer Private Media Group Inc. (PMG) as a strategy consultant. Despite being a highly controversial industry, adult entertainment has been credited with furthering the widespread adoption of major technologies such as the VCR, Internet and digital transmissions over hand-held devices.In preparing for his first meeting with PMG’s president, the executive wonders if he should recommend pursuing la...Starting at €8.20
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Private Media Group (B)
Jean-Philippe Vergne; Mary M. Crossan; Ken Mark; Jordan MitchellCase IVEY-9B15M026-EEntrepreneurship, StrategySupplement to 9B15M025.Starting at €5.74
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Estonia's Regio: Helping People Find Things
Jean-Louis Schaan; Jordan MitchellCase IVEY-9B08M051-EEntrepreneurship, StrategyAs of mid-2008, Regio's sole shareholder, chairman and president is leading his team through a strategy refreshing process. Regio, an Estonian company established in 1989 as a map-maker, is now involved in four principal business activities: location-based services for mobile phones, geographical information systems (GIS) software development, the creation of geospatial data and the production of maps. The company's current revenues are about 5 m...Starting at €8.20
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Atlético de Madrid: Diary of Two Short Seasons in Hell
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCase M-1192-EMarketingAtlético de Madrid, one of Europe's most emblematic football clubs, is relegated to the Second Division for the first time in its history. The club must face this situation and implement an effective marketing plan to palliate some of the problems that are starting to loom on the horizon: lack of revenues, loss of social and sport prestige, a high opportunity cost, the likely mass exit of club members and affiliates, in short, the uncertainty abo...Starting at €8.20