IESE (España)
-
IKEA Enters Spain
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1592-EStrategyThe case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the closure of half of the Catalan furniture companies. It addresses the question of why the Catalan companies did not follow IKEA's model and stresses the different configuration of the value chain.Starting at €8.20
-
Pernod Ricard: el reto del crecimiento
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365Innovation and Change, Leadership and People Management, StrategyEl caso describe la llegada de un nuevo Presidente-Director General a la filial de Pernod-Ricard (PR) en España y Portugal, Eric Laborde, y los retos que ha de afrontar en 2013. Se aporta información histórica del Grupo, y se concreta en relación a España. Se profundiza en aspectos estratégicos, comerciales, financieros, de producción, de marketing, de recursos humanos, y también culturales, de valores, estilos de dirección de los miembros del CO...Starting at €8.20
-
Pernod Ricard: The Challenge of Growth
Stein, Guido; Ortiz, Alberto; De La Vega, MelanieCase DPO-365-EInnovation and Change, Leadership and People Management, StrategyThis case describes the arrival of a new chairman/CEO to the Pernod Ricard subsidiary in Spain and Portugal, Eric Laborde, and the challenges he had to face in 2013. Historical information about the group is provided, most specifically in relation to Spain. The case further examines strategic, commercial, financial, productive, marketing and human resources elements as well as cultural and value aspects and management styles of the current and pa...Starting at €8.20
-
The Catalan Textile Industry (B) - Spanish Version
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1596Innovation and Change, StrategyEntre 1990 y 1996, se había perdido más de la cuarta parte de los empleos relacionados con el sector textil en la UE, y los Gobiernos se enfrentaban a la titánica tarea de impulsar las políticas adecuadas para que la transformación que éste estaba sufriendo fuera menos brusca, así como para mejorar su competitividad. En este caso, se explican algunas de las medidas implementadas por el Gobierno catalán como respuesta a los retos (cada vez más num...Starting at €5.74
-
The Catalan Textile Industry (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1596-EInnovation and Change, StrategyBetween 1990 and 1996, more than a quarter of textile-related jobs had been lost in the European Union. European governments faced the daunting task of promoting adequate policies to smooth the transformation that was taking place in the sector and improve its competitiveness. The case explains some of the measures taken by the Catalan government in response to the increasing callenges faced by companies in the textile industry. It also explains ...Starting at €5.74
-
The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
-
Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1594-EInnovation and Change, StrategyFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Starting at €5.74