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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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La cadena de suministro de NIKE en la nueva era digital
Jané, Joan; Ferrinha, PedroCase P-1199Service and Operations ManagementPese a su éxito en las operaciones de la cadena de suministro a través de los canales mayorista y minorista físico, NIKE quiere rediseñar la estrategia de su red logística para alcanzar el crecimiento esperado de los ingresos digitales. Un nuevo programa llamado NIKE Digital First Supply Chain aspira a preparar y entregar los pedidos a los clientes online directos en un plazo de dos días en toda Europa. Carlos Bermejo, director sénior de Programa...Starting at €8.20
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NIKE Supply Chain in the New Digital Age
Jané, Joan; Ferrinha, PedroCase P-1199-EService and Operations ManagementIn spite of being succesful in supply chain operations thru wholale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called "NIKE Digital First Supply Chain" aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentr...Starting at €8.20
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCase IVEY-W34093-EDecision Analysis, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Starting at €8.20
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldCase IVEY-W26692-EMarketing, StrategyOn March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent...Starting at €8.20