IESE (España)
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Manteniendo un puesto de trabajo (A)
Juncadella J.; Ribera, AlbertoCase DPO-68Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDurante sus tres años como empleado de una multinacional de las tecnologías de la información en Barcelona, Javier tuvo que afrontar situaciones muy comprometidas para mantener un puesto de trabajo con contratos temporales que le renovaban con una periodicidad cada vez más corta. En efecto, a pesar de las promesas que hicieron a los jóvenes empleados que ingresaron en el año 2000, la compañía decidió iniciar en primavera de 2002 un plan para reco...Starting at €8.20
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Keeping a Job (B)
Juncadella J.; Ribera, AlbertoCase DPO-69-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementOutcome of Case (A).Starting at €5.74
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Keeping a Job (A)
Juncadella J.; Ribera, AlbertoCase DPO-68-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDuring his three years with an IT multinational in Barcelona, Javier faced some very difficult situations as he battled to get his short-term contract renewed at ever shorter intervals. In 2002, despite the promises made to the young employees who had joined two years earlier, the company decided to gradually cut back its temporary workforce. Javier had always been a loyal employee and had met - or exceeded - his targets in every project he had b...Starting at €8.20
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Manteniendo un puesto de trabajo (B)
Juncadella J.; Ribera, AlbertoCase DPO-69Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDesenlace del caso (A).Starting at €5.74
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Páginas amarillas (A)
Agell Ferrer, Pere; Segarra, José AntonioCase M-816MarketingDespués de unos resultados muy negativos en la primera campaña de ventas, la cúpula comercial de Cetesa, compañía comercializadora de las Páginas Amarillas, decide encargar una investigación comercial cuantitativa de imagen y uso. Con los resultados ya en la mano, emergen dudas sobre la fiabilidad de la investigación y su utilidad inmediata.Starting at €8.20
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El País (Portuguese Version, Brazil)
Agell Ferrer, Pere; Segarra, José AntonioCase M-815-PBMarketingIn 1981, after a period of unprecedented success that had taken El País to first place in the Spanish newspaper market, the paper's management was considering launching an edition in Barcelona. El País's readership in Catalonia was marginal in relation to its demonstrated potential in the rest of Spain. As a first step, the management commissioned an image and use survey of the daily press market in Barcelona, together with a concept test for a ...Starting at €8.20