IESE (España)
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Manteniendo un puesto de trabajo (A)
Juncadella J.; Ribera, AlbertoCase DPO-68Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDurante sus tres años como empleado de una multinacional de las tecnologías de la información en Barcelona, Javier tuvo que afrontar situaciones muy comprometidas para mantener un puesto de trabajo con contratos temporales que le renovaban con una periodicidad cada vez más corta. En efecto, a pesar de las promesas que hicieron a los jóvenes empleados que ingresaron en el año 2000, la compañía decidió iniciar en primavera de 2002 un plan para reco...Starting at €8.20
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Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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Keeping a Job (B)
Juncadella J.; Ribera, AlbertoCase DPO-69-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementOutcome of Case (A).Starting at €5.74
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Keeping a Job (A)
Juncadella J.; Ribera, AlbertoCase DPO-68-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDuring his three years with an IT multinational in Barcelona, Javier faced some very difficult situations as he battled to get his short-term contract renewed at ever shorter intervals. In 2002, despite the promises made to the young employees who had joined two years earlier, the company decided to gradually cut back its temporary workforce. Javier had always been a loyal employee and had met - or exceeded - his targets in every project he had b...Starting at €8.20
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Manteniendo un puesto de trabajo (B)
Juncadella J.; Ribera, AlbertoCase DPO-69Business Ethics and Corporate Social Responsibility, Leadership and People ManagementDesenlace del caso (A).Starting at €5.74
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La Inteligencia Artificial en Arriaga Asociados: ¿Una paralegal o socia del despacho?
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23Information Technologies, Innovation and Change, Service and Operations ManagementEn el año 2023, Jesús María Ruíz de Arriaga, fundador y CEO de Arriaga Asociados debatía con Alejandro López Berraquero, director general y Pedro López, director de Transformación, el proceso de transformación digital en el que estaba inmerso este despacho de abogados. En concreto, Arriaga acababa de probar con éxito un modelo de IA que podía leer el texto de las miles de notificaciones judiciales que llegaban semanalmente al despacho, y había ll...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20