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Putzmeister Ibérica
García, Pilar; Gay, Francisco; Chinchilla, NuriaCase DPO-95Leadership and People ManagementLa implantación de políticas de flexibilidad y conciliación pueden suponer una importante y profunda transformación, no sólo de la organización y los procedimientos de una empresa, sino también de las personas que la integran. Putzmeister Ibérica puso en marcha un innovador programa de flexibilidad, respondiendo a un nuevo estilo de liderazgo y, para conseguirlo, los máximos responsables del área de recursos humanos tuvieron que llevar a cabo un ...Starting at €8.20
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W. L. Gore & Asociados, S. L.
Gay, Francisco; Rodríguez Porras, José MaríaCase FH-483Leadership and People ManagementDescribe la trayectoria, las reflexiones y el estilo de dirección de Jean Claude Laulan, country coordinator de Gore & Associates en España, complementado con los comentarios de sus colaboradores. (Also available in English).Starting at €8.20
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Luis Arrese (A): The Locomotive (Portuguese Version, Brazil)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-801-PBLeadership and People ManagementLuis Arrese is about to get the role he has dreamed of since childhood: general manager (CEO) of the European subsidiary of a multinational company. Luis has come from a humble family background and, thanks to his remarkable intellectual abilities, effort, self-motivation and sacrifice, has made rapid career progression in the company, from the very bottom to just one step from CEO. To get this far, he worked his way up several subsidiaries and t...Starting at €8.20
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Luis Arrese (C): Holidays
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-803-ELeadership and People ManagementSome stories are recounted about the impact of Luis' professional career on his family. This case replaces the DPO-65-E Fernando Ruiz (C): Family Issues from the same authors.Starting at €5.74
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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W. L. Gore & Asociados, S. L.
Gay, Francisco; Rodríguez Porras, José MaríaCase FH-483-ELeadership and People ManagementStarting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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Luis Arrese (C): Holidays (Portuguese Version, Brazil)
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-803-PBLeadership and People ManagementSome stories are recounted about the impact of Luis' professional career on his family. This case replaces the DPO-65-E Fernando Ruiz (C): Family Issues from the same authors.Starting at €5.74
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Luis Arrese (A): The Locomotive
Gay, Francisco; Ribera, Alberto; Pin Arboledas, José RamónCase DPO-801-ELeadership and People ManagementLuis Arrese is about to get the role he has dreamed of since childhood: general manager (CEO) of the European subsidiary of a multinational company. Luis has come from a humble family background and, thanks to his remarkable intellectual abilities, effort, self-motivation and sacrifice, has made rapid career progression in the company, from the very bottom to just one step from CEO. To get this far, he worked his way up several subsidiaries and t...Starting at €8.20