IESE (España)
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27-EInformation TechnologiesIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Starting at €8.20
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Teaming: Unir a muchos por muy poco para mucho
Lucea, Jaime; Ribera, AlbertoCase DPO-291Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementA raíz del nacimiento de una hija con una grave discapacidad, Jil van Eyle decide cambiar su vida de directivo aferrado al éxito y el dinero para dedicarse a promover una iniciativa de microdonaciones en favor de causas solidarias. Así nace Teaming. Con el tiempo logra profesionalizarse y, gracias al apoyo de Grupo Intercom, Everis y Banca Cívica, se expande a través de una plataforma online.Starting at €8.20
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Teaming: Uniting many for very little to accomplish a lot
Lucea, Jaime; Ribera, AlbertoCase DPO-291-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFollowing the birth of a daughter with a severe disability, Jil van Eyle decides to go from being an executive who is obsessed with money and success to devoting his life to the promotion of a micro-grants initiative in support of charitable causes - and thus Teaming is created. He is eventually able to turn his dream into a profession and expand the initiative through an online platform with the support of Grupo Intercom, Everis and Banca Cívica...Starting at €8.20
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27Information TechnologiesEn noviembre de 2000, una empresa incipiente de Internet debe decidir cómo gestionar su política de publicidad. Uno de los principales accionistas de la compañía aboga por contratar a un equipo de ventas, mientras que el otro prefiere subcontratar a una agencia especializada para que gestione la operación. Ambos tienen razones económicas y de interés personal que justifican su elección. El caso sirve para analizar y ponderar los diferentes criter...Starting at €8.20