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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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The Wedding (A)
Sabrià Miracle, FedericoCase ASN-66-ELeadership and People ManagementA successful entrepreneur who has made many sacrifices and relied on the support of his family decides to marry his girlfriend. Everything goes smoothly and all the family members are happy until a family friend raises a purely practical matter, one that's common in many cultures but hadn't been considered by anyone in the family: Shouldn't the couple sign a prenuptial agreement? The case (which provides enough information to give us an idea of t...Starting at €8.20
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El Caserío: Arquitectura de la marca
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189MarketingVisión histórica de las marcas de Kraft en España provenientes de adquisiciones y en especial El Caserío. La empresa se enfrenta a competidores que han establecido arquitecturas de sus marcas mucho más coherentes y con más posibilidades de expansión y rendimiento. Las decisiones que tomen con las marcas actuales definirán su futuro.Starting at €8.20
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Redes de Campo
Lozano V.; Milán B.; de Toro, Juan Manuel; Iniesta, FranciscoCase M-1170MarketingLa actividad principal de Redes de Campo, S.A. (RC) es la organización y dirección de redes de ventas externas, también denominado fuerzas de ventas externas (FVE). Se basa en el "outsourcing" de la actividad comercial para la venta de un determinado producto o servicio de una compañía durante un tiempo determinado, ofreciendo un servicio completo de acción comercial requerido por los clientes.Starting at €8.20
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The Wedding (B)
Sabrià Miracle, FedericoCase ASN-68-ELeadership and People ManagementA successful entrepreneur who has made many sacrifices and relied on the support of his family decides to marry his girlfriend. Everything goes smoothly and all the family members are happy until a family friend raises a purely practical matter, one that's common in many cultures but hadn't been considered by anyone in the family: Shouldn't the couple sign a prenuptial agreement? The case (which provides enough information to give us an idea of t...Starting at €5.74