Ivey Business School (Canada)
-
Anduro Marketing: Internet Services vs. Software Sales
Malcolm Munro; Sid L. HuffCase IVEY-9B07A018-EEntrepreneurship, Information Technologies, Marketing, StrategyAnduro Marketing is a Canadian company that sells technical services to companies wanting to improve their search engine website rankings. Though small, Anduro has attracted several major clients in both Canada and the United States, and expects steady profitability and growth. Anduro believes it can generate substantial additional profit by developing and selling a suite of software products that automate its technical service offerings. Anduro'...Starting at €8.20