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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
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Woman at a Crossroads (A)
Fernández-Figueroa, A.; Ciriquián Costí, R.; García Juliá, I.; Chinchilla, Nuria; Pin Arboledas, José RamónCase DPO-334-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe company CEO meets with the purchasing manager to prepare for her upcoming business trip to finalize a contract with suppliers abroad. They have a maximum deadline of one month, and they know that time is money in the business world. The company is in a critical position, so it has focused on an international expansion strategy with the hopes of guaranteeing a more sustainable future. Isabel, who is from a low-income family, has made a great...Starting at €8.20
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
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Woman at a Crossroads (B)
Fernández-Figueroa, A.; Ciriquián Costí, R.; García Juliá, I.; Chinchilla, Nuria; Pin Arboledas, José RamónCase DPO-335-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe company CEO meets with the purchasing manager to prepare for her upcoming business trip to finalize a contract with suppliers abroad. They have a maximum deadline of one month, and they know that time is money in the business world. The company is in a critical position, so it has focused on an international expansion strategy with the hopes of guaranteeing a more sustainable future. Isabel, who is from a low-income family, has made a great...Starting at €5.74
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Mujer en la encrucijada (A)
Fernández-Figueroa, A.; Ciriquián Costí, R.; García Juliá, I.; Chinchilla, Nuria; Pin Arboledas, José RamónCase DPO-334Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl director general de una empresa se reúne con la directora de Compras para preparar su próximo viaje de trabajo con el objetivo de cerrar un contrato con proveedores en el exterior, en el plazo máximo de un mes, consciente de que el tiempo es oro en el mundo de los negocios. La empresa se encuentra en una situación crítica, por lo que se ha enfocado hacia una estrategia de expansión internacional que pueda garantizar un futuro más sostenible. ...Starting at €8.20
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Mujer en la encrucijada (B)
Fernández-Figueroa, A.; Ciriquián Costí, R.; García Juliá, I.; Chinchilla, Nuria; Pin Arboledas, José RamónCase DPO-335Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl director general de una empresa se reúne con la directora de Compras para preparar su próximo viaje de trabajo con el objetivo de cerrar un contrato con proveedores en el exterior, en el plazo máximo de un mes, consciente de que el tiempo es oro en el mundo de los negocios. La empresa se encuentra en una situación crítica, por lo que se ha enfocado hacia una estrategia de expansión internacional que pueda garantizar un futuro más sostenible. ...Starting at €5.74
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Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCase IVEY-9B20M029-EEntrepreneurship, StrategyIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Starting at €8.20
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Huemen: The Creation of a Male Beauty Brand
Lawrence A. Plummer; Umar ElBablyCase IVEY-9B20M069-EEntrepreneurship, StrategyHuemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed thaStarting at €8.20
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Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCase IVEY-9B19M063-EEntrepreneurship, StrategyYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppStarting at €8.20