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21st Century Food: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_E-EEntrepreneurshipEntrepreneurs saw a window of opportunity in the production of Soldier Fly Black protein as a sustainable source of protein for animals. They had an established business plan, with the production of NüContainers for lower-middle-income communities and a production plant to serve companies, but this was questioned when they got allies from different industries who believed that their market niche should be different from the previously established...Starting at €8.20
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The Risk-Reward Framework at Morgan Stanley Research
Srinivasan, Suraj; Lane, DavidCase HBS-111011-EAccounting and ControlThe case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the analysts' work on critical uncertainties and model a limited number of scenarios relevant to key investment debates. By outlining a bear, base and a bull case, the analysts can prese...Starting at €8.20
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Wal-Mart Mexico: Managing Multiple Formats
Lal, Rajiv; Rennella, Mark; Lane, DavidCase HBS-507063-EMarketingTo maximize their effectiveness, color cases should be printed in color. "On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..." This case is available in only hard copy format (HBP does not have digital distr...Starting at €8.20
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The Dark Horse Discounter (Spanish version)
Van Den Steen, Eric; Lane, DavidCase HBS-717S06StrategyIn 2013, Aldi-the world's 8th largest retailer-planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with Walmart in the US, Walmart'...Starting at €8.20
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Biofuels and Circular Economy in Developing Countries: Technology Transfer in Guatemala
Velásquez Ceballos, Teresa; Figueredo, Alvaro; Arriola Ordónez, Estefanía; García Caffaro, Isabella; Coma, PabloCase INCAE-31369_E-EDecision AnalysisIn this case study, a project to develop biodiesel as an alternative energy source in a Guatemalan university was chosen as an example of how technology transfer between academia and industry is not only possible, but can also make a real impact. The leading actor, an academic who developed a succesful biofuel production plant is faced with a decision whether he should continue the project as academic or leave it open to scale up with an industri...Starting at €8.20
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Alimento del siglo XXI: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_SEntrepreneurshipLos emprendedores vieron una ventana de oportunidad en la producción de proteína de Mosca Soldado Negra como una fuente sustentable de proteína para animales. Tenían un plan de negocio establecido, con la producción de NüContainers para comunidades de ingresos medio-bajos y una planta de producción para atender a empresas, pero este se vio puesto en duda cuando consiguieron aliados de distintas industrias que opinaban que su nicho de mercado debe...Starting at €8.20
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Marketing Marijuana in Colorado
Quelch, John A.; Lane, DavidCase HBS-515009-EMarketingColorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry. The case describes Colorado's initial experience with marijuana legalization and asks students to assess the resulting business opportunities, regulatory efficacy, and public health ...Starting at €8.20