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Knowledge Management at Siemens Spain
Grau, Amèrica; Lara E.; Andreu i Civit, Rafael; Sieber, SandraCase SI-145-EKnowledge and CommunicationThis case describes knowledge management initiatives at Siemens Spain, with a special emphasis on building communities of practice. The case also examines how this approach fits with the global Siemens strategy, with its commitment to knowledge sharing and continuous innovation. This case won the "2005 ECCH/Business Week European Case Awards" in the category "Knowledge, Information & Communication Systems Management".Starting at €8.20
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Unión Fenosa Corporate University: Teaching and Learning from Experience
Grau, Amèrica; Lara E.; Andreu i Civit, Rafael; Sieber, SandraCase SI-146-EKnowledge and CommunicationThis case describes the creation of a corporate university at Unión Fenosa, a Spanish utilities company, in a way that is consistent with the company's intellectual capital model and its commitment to knowledge and training. The company has successfully transformed itself from a regional utility into a multinational energy business. In the process, the workforce has tripled while the number of employees engaged in the original business activities...Starting at €8.20
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La gestión del conocimiento de Siemens España
Grau, Amèrica; Lara E.; Andreu i Civit, Rafael; Sieber, SandraCase SI-145Knowledge and CommunicationEste caso describe las iniciativas de gestión de conocimiento en Siemens España poniendo especial énfasis en la construcción de comunidades de práctica. El caso también estudia cómo este enfoque encaja con la estrategia global de Siemens, con su compromiso de conocimiento compartido e innovación continua. Este caso ganó el premio "2005 ECCH/Business Week European Case Awards" en la categoría de "Conocimiento, Información y Gestión de sistemas de...Starting at €8.20
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INSITE: la simplificación del big data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCase M-1384MarketingInsite es un programa de software de inteligencia comercial orientada al cliente desarrollado por una empresa de consultoría europea. La división de la península ibérica obtuvo malos resultados en 2020. Al director le preocupa especialmente el número de demos que se ofrecen a los clientes potenciales: las demos concedidas por el equipo de ventas han aumentado, mientras que las ventas han disminuido. La dirección debe replantearse el proceso de co...Starting at €8.20
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INSITE: Simplified Big Data
Sendagorta, Paloma; Gallo, Iñigo; Jiang Wang, ÁngelaCase M-1384-EMarketingInsite is a customer business intelligence software developed by a European consulting company. The Iberia branch has had poor results during 2020. Of particular concern to the manager is the number of demos that are offered to potential clients: demos granted by the sales team have increased, while sales have decreased. Management has to review the process for granting demos. In particular, the case presents three such decisions: clients who are...Starting at €8.20