IESE (España)
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Hewlett Packard: The Journey from BCD to ICD
Ford S.; Miller, PaddyCase FH-724-ELeadership and People ManagementSet at the time of the Hewlett-Packard and Compaq merger, the case describes the transformation of HP's Barcelona Division from a major individual player in the large-format printer market to a "product-generating" unit within a newly restructured Hewlett-Packard. The history and implementation of the changes are presented, and reactions within the organization are discussed.Starting at €8.20