IESE (España)
-
GAS GAS
García Pont, Carlos; García Solé, CarlosCase ASN-51-EEntrepreneurship, Marketing, StrategyKTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.Starting at €8.20
-
Turrones Artesanos del Mediterráneo (TAM)
García Pont, Carlos; Soler, EdiCase ASN-77-EAccounting and Control, EntrepreneurshipStarting at €8.20
-
Internacionalización de Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136Leadership and People Management, StrategyEl caso describe la competitividad y la estrategia del proveedor español de servicio de telecomunicación. Inicialmente, la compañía tenía un monopolio y operaba en el mercado español. Debido a la innovación tecnológica y a la desregulación del sector en muchos países, el entorno competitivo ha cambiado radicalmente. Esta nueva situación ha conducido a más competencia y a la aparición de compañías multinacionales. También se ha observado una proli...Starting at €8.20
-
Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
-
Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795Leadership and People ManagementAnte un conflicto familiar y una atractiva oferta profesional externa, la directora de ventas de una empresa familiar tiene que decidir si abandona o no la compañía en la que ha trabajado durante varios lustros. Este documento está basado en el caso "Tessuti Dalmine, SpA (A)" (FH-648).Starting at €8.20
-
Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795-ELeadership and People ManagementThe sales director of a family firm finds herself involved in a family dispute. On receiving an attractive job offer from another company, she has to decide whether or not to leave the firm he has served for most of his working life. This case is based on the "Tessuti Dalmine, SPA (A)" case (FH-648-E).Starting at €8.20
-
Doctor Kubber
Jimenez Lopez, Esther; Chinchilla Albiol, NuriaCase DPO-351-ELeadership and People ManagementDr. Kubber directs the internal medicine ward of a hospital. His pace of work and his management style trigger a series of reactions and consequences in and among his team of doctors that reflect the lower level of productivity, despite the professionalism of many of them. Katy, an assistant doctor at a hospital in Madrid, begins to get tired of the work pace and management style of Dr. Kubber, head of the Internal Medicine plant where she works....Starting at €8.20
-
Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Campoy, David; García Pont, Carlos; Rocha e Oliveira, PauloCase M-1293Marketing, Service and Operations Management, StrategyEl tema central de este documento es la definición de los elementos clave que deben formar parte del Plan Estratégico de Turismo de Barcelona 2015. En él se repasa la historia de la estrategia turística de Barcelona, centrándose en los Juegos Olímpicos de 1992 y sus repercusiones en el sector turístico. Con ello se pone de relieve el estrecho vínculo entre el negocio del deporte y la táctica de posicionamiento estratégico de la ciudad y se subray...Starting at €8.20
-
Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20
-
Tressis, una opción de futuro
Díez Deustua, José; García Pont, CarlosCase M-1180MarketingAnte el crecimiento de la cultura financiera entre los ahorradores españoles, un grupo de profesionales -al darse cuenta de la existencia de un nuevo grupo de ahorradores-, fundarán Tressis. Usarán la información trasparente -un bien escaso y muy preciado- como arma para adentrarse en el mundo de los mercados de valores.Starting at €8.20