Ivey Business School (Canada)
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Whizz: Challenges for a First Mover
Sushant Kumar; Pradip H Sadarangani; Rohit DwivediCase IVEY-9B18M177-EEntrepreneurship, StrategyTwo friends started the company Whizz in 2013 with a fleet of seven cars and a team of 12 people in Delhi. Within three years, Whizz had increased its fleet to 2,200 cars, capturing approximately 60–70 per cent of the Indian car rental market. The companyStarting at €8.20