Ivey Business School (Canada)
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Nipponply: Analyzing the Feasibility of Geographical Expansion
Ritesh PatelCase IVEY-9B18N023-EEntrepreneurship, FinanceIn December 2017, the managing director of Nipponply Distributors Private Limited (Nipponply) planned to expand his firm geographically. Nipponply provided plywood products to household consumers, architects, interior designers, and original equipment manufacturers. The company already operated in Gujarat, India, but the managing director had found an opportunity to expand into the western Indian states of Rajasthan, Maharashtra, and Madhya Prade...Starting at €8.20