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Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
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Globant
Khaire, Mukti; Herrero, Gustavo A.; Scott, CintraCase HBS-811059-EEntrepreneurshipThe case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015.Starting at €8.20
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Los Grobo: Farming's Future
Bell, David E.; Scott, CintraCase HBS-511088-ETo maximize their effectiveness, color cases should be printed in color. This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los Grobo had an unusual business model: it did not own land nor farm machinery. Instead, it created a network of ...Starting at €8.20
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Banco Ciudad (B): Transformation at Work
Musacchio, Aldo; Herrero, Gustavo A.; Scott, CintraCase HBS-712030-EEconomicsReturning to Banco Ciudad two years after executive chairman Federico Sturzenegger s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?Starting at €5.74
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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088-ZHService and Operations ManagementAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Starting at €8.20
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Estrategia omnicanal en Camper
Martínez de Albéniz, VictorCase P-1174Service and Operations ManagementMiguel Fluxá, director general de Camper, acababa de regresar de visitar a un cliente, que, además de vender zapatos Camper, estaba entregando ropa de tienda a clientes online. Le pareció una idea inspiradora. Miguel se apresuró a ver a Sito Luis, Director Comercial (CCO) de Camper, para preguntarle si sería posible conectar los pedidos de Camper.com con el stock de la red de tiendas Camper en todo el mundo. Sito respondió que, en principio, debe...Starting at €8.20
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Symington Family Estates
Martínez de Albéniz, Victor; Amorim, PedroCase P-1195-EService and Operations ManagementIt was the end of October 2018. Charles Symington was drinking a glass of Graham's 20 Year Old Port together with Rob Symington who had just joined the company after a successful entrepreneurial initiative. Rob would help steer the future of the family-owned business. Both were discussing what decisions to make in the upcoming months, regarding the vintage that had just ended. The quality of the wines to be produced with 2018's vintage was outsta...Starting at €8.20
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Carsharing en Barcelona: Avancar
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCase P-1088Service and Operations ManagementAvancar empezó ofreciendo servicios de "carsharing" en Barcelona en 2004. Como en la mayoría de las empresas de "carsharing" los clientes solían reservar coches por horas, y recogían y devolvían los vehículos por su cuenta (autoservicio). En 2008, la empresa contaba con 2.000 clientes que compartían más de cien vehículos. Como Avancar no dejaba de crecer, tuvo la posibilidad de modificar el diseño del proceso de servicios y la gestión de su capac...Starting at €8.20
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El área de producción en Privalia
Serra, Mariona; Martínez de Albéniz, VictorCase P-1131Innovation and Change, Service and Operations ManagementPrivalia es, en 2014, una empresa líder de distribución de moda por Internet en España, Italia, Brasil y México. Su modelo de negocio se basa en organizar campañas de venta muy cortas, de menos de una semana, en las que se liquidan excedentes de stock de marcas muy conocidas con descuentos sustanciales. El caso describe el proceso de preparación de las campañas y los problemas de complejidad y lentitud que ocasionan, principalmente ligados a la f...Starting at €8.20