IESE (España)
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Icaria Iniciatives Socials - Inout - Teaching Note
García Durán, Mireya; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-13-ECorporate Governance, Entrepreneurship, Leadership and People ManagementStarting at €0.00
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Icaria Iniciatives Socials - Inout - Nota del instructor
García Durán, Mireya; Vázquez- Dodero, Juan CarlosTeaching Note ASNT-13Corporate Governance, Entrepreneurship, Leadership and People ManagementTras más de cuarenta años sacando adelante proyectos de emprendimiento social enfocados en la formación e integración laboral de personas con discapacidad, especialmente psíquica, Maria José Pujol se enfrenta a diversos retos, en especial, el relacionado con la sucesión de sus proyectos, ahora que tiene 61 años. El análisis de las cifras de los últimos años de funcionamiento de la sociedad bajo la que se engloban los cuatro proyectos empresariale...Starting at €0.00
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BCN Brand: Selling Barcelona Around the World - Teaching Note
Oliver, XavierTeaching Note MT-42-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps turned BCN Brand into an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. The goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle. The strategy had been a resounding suc...Starting at €0.00
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophTeaching Note ET-54-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €0.00
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Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-4-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Starting at €0.00
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El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-45-EInnovation and Change, Leadership and People Management, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Starting at €0.00
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Oakberry: The Gracia Store Decision - Teaching Note
Soler, EdiTeaching Note ASNT-18-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €0.00
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Marc Bartomeus and Spain's First Search Fund - Teaching Note
Johnson, RobTeaching Note ET-57-EEntrepreneurship, FinanceThis case focuses on the entrepreneur who raised the first search fund in Spain, bought a company and became its CEO, and then grew the company substantially. At the end of the case he receives and offer to sell the company, and the focus shifts to exit considerations and what the entrepreneur wants to do.Starting at €0.00
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Digital Insurance: una estrategia de compensación (A, B y C)
Pin Arboledas, José Ramón; Stein, GuidoTeaching Note DPOT-118Innovation and Change, Leadership and People Management, StrategyEl casi (A) expone las preocupaciones de Christian Presidente del Consejo de Administración, fundador y director del área de D+I+i de la compañía. DI es una compañía de software para apoyar a las compañías de seguros y reaseguros en el cálculo de los riesgos de transporte, aunque ya está ampliando sus servicios a otros sectores. Se basa en la utilización de Big Data, la Inteligencia Artificial, el Blockchain y la participación de varias compañías...Starting at €0.00