IESE (España)
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Share Now: Aiming for Profitable Growth (Portuguese Version, Brazil)
Moscoso, Philip; Soto, ManuelCase P-1173-PBService and Operations Management, StrategyEl caso describe las recientes decisiones tomadas por la dirección de Share Now, la empresa líder en carsharing (resultante de la integración de car2go con Drive Now). Como parte de su plan estratégico para Madrid (España), la compañía ha decidido ampliar su zona de cobertura en 27 km2 y añadir 450 coches eléctricos a su flota. Además, se implementarán precios dinámicos, en función de la demanda. El principal reto de Share Now consiste en conse...Starting at €8.20
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Luis Canto
Rajaraman, Aarthi; Martín Cabiedes, Luis; Prats, Mª JuliaCase E-131EntrepreneurshipHasta el accidente (un coche le había arrollado cuando iba en bicicleta) había sido durante seis años un exitoso consultor en Benson & Company. No obstante, después del accidente, y tras ser operado en dos ocasiones, Luis Canto dispuso de un montón de tiempo libre. El accidente le había obligado a revaluar lo que estaba haciendo con su vida y, casi inmediatamente, supo que no se reintegraría a su trabajo en Benson.Starting at €8.20
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Bioco
Calvo, Eduard; Sabrià, FredericCase P-1119Service and Operations ManagementDesde su despacho del Hospital San Gabriel, el Dr. Monteagudo, jefe del Servicio de Farmacia, se preguntaba qué más podía hacer para contener el gasto: "Primera semana de febrero y el gerente ya me ha presentado un ultimátum; no sé cómo lograremos generar los ahorros y liberar los recursos financieros para responder a los recortes de presupuesto que la Consejería de Sanidad nos ha aplicado para el ejercicio 2011". Cumplir con un presupuesto drac...Starting at €8.20
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Tejidos Especiales Edentel 4.0 (B)
Lago, Alejandro; Sabrià, FredericCase P-1170Service and Operations ManagementPresenta las pruebas planeadas por el director de del Departamento de Producción de Tejidos Especiales Edentel para cumplir, de la mejor forma posible, los plazos de entrega. Este caso está basado en el caso "Tejidos Especiales Edentel", P-988, del prof. Riverola.Starting at €5.74
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Addiopizzo Travel: Fighting Mafia through market-based strategies
Vaccaro, Antonino; Ramus, Tommaso; La Cara, BarbaraCase BE-188-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipAddiopizzo Travel is a travel agency and tour operator that pursues socially responsible tourism in Sicily (Italy) with a special focus on the fight against mafia. The mission of Addiopizzo Travel is to support a clean, anti-mafia economy by attracting non-Sicilian tourists (Italians and foreigners) and directing them to mafia-free facilities, i.e., hotels, restaurants, and other business activities that have obtained Addiopizzo anti-mafia certif...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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El Ganso Takes Flight (A)
Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª JuliaCase E-159-EEntrepreneurshipÁlvaro and Clemente, two brothers from Madrid with entrepreneurial spirits and creative mentalities, created the clothing brand El Ganso. The brand has a young vibe, and made a place for itself in the Spanish fashion market by pinpointing a niche that no one had filled. In January 2006, "Jeremy Stanford" shoes arrived in Madrid. In the wake of their success, the brothers opened their first store in Madrid and El Ganso underwent a "growth spurt." ...Starting at €8.20
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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Fashiop: A Box of Surprise
Calvo, EduardCase P-1150-EEntrepreneurship, Service and Operations ManagementFashiop was a start-up whose objective was to dress men who didn't like going to shops or who didn't have the time to go. Its new online personal shoppers service eliminated all the inconveniences about shopping: after a phone interview, a personalized selection of clothes would be sent to the customer's home, who after trying them, would decide which ones to keep and which to return. Delivery and styling were free and the clothes were sold at th...Starting at €8.20