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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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There Be Dragons
de Toro, Juan Manuel; Iniesta, FranciscoCase M-1265EntrepreneurshipLos amigos Ignacio Gómez Sancha e Ignacio Núñez, jóvenes ejecutivos de Madrid, decidieron convertirse en productores de cine tras una cena celebrada en la capital de España con motivo de la búsqueda de financiación para la última película de Roland Joffé. Una conversación larga y distendida entre el director y los dos Ignacios, hizo que éstos decidieran embarcarse en el proyecto, y se comprometieran a encontrar los recursos económicos necesarios ...Starting at €8.20
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Oakberry: The Gracia Store Decision (Portuguese Version, Brazil)
Soler, Edi; Eduardo Bork AlvoCase ASN-90-PBDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20