Ivey Business School (Canada)
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We Are Knitters: Crafting a Resilient Digital Business
Vanessa Hasse; Maya Kumar; Kathy HuCase IVEY-W27015-EEntrepreneurship, StrategyMany people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2...Starting at €8.20
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Igraj Uci Rasti (Learn Play Grow): Scaling a Start-Up in Bosnia & Herzegovina
Dominic Lim; Erica Yarmol-Matusiak; Tyson DenhamerCase IVEY-9B20M097-EEntrepreneurship, StrategyIgraj Uči Rasti (IUR), which meant “play, learn, grow” in English, was the name of a company in Bosnia and Herzegovina (BiH) that produced educational materials to teach basic literacy skills to children aged 3 to 10. The company’s founder and chief execuStarting at €8.20