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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €8.20
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The Roca Brothers: Innovation in Gastronomy
Groysberg, Boris; Hecht, Evan M S; Connolly Baden, KatherineCase HBS-421017-ELeadership and People ManagementChef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El CeStarting at €8.20