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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Marco Aldany: La belleza de nuestro negocio (A)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-160Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl objetivo de este trabajo se centra en analizar, mediante un caso basado en la experiencia real de una empresa española perteneciente al sector de la peluquería y estética, y con una fuerte expansión, un ejemplo de buenas prácticas en la integración de los trabajadores inmigrantes en la empresa española. A través de la trayectoria y experiencia que ha ido acumulando esta empresa, se presenta la problemática a la que se ha enfrentado la misma, e...Starting at €8.20
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Marco Aldany: La belleza de nuestro negocio (C)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-162Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl caso presenta en este apartado cómo el fondo español MCH compra Marco Aldany con la vista puesta en la bolsa de la compañía. La firma inversora quiere convertir al líder nacional de peluquerías en un grupo multimarca con presencia en belleza y estética, que triplique su tamaño en cinco años con compras de empresas rivales antes de debutar en el parqué. Otro aspecto estratégico es la internacionalización de la empresa. Este proceso se pretende ...Starting at €5.74
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Marco Aldany: The Beauty of Our Business (C)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-162-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe case presents in this section how the Spanish fund MCH acquires Marco Aldany with an eye on the company's stock. The investment firm wants to turn the country's leading hairdressers into a multibrand beauty and cosmetics group which triples its size in five years via the acquisition of rival companies before going public. Another strategy issue is the company's internationalization. The plan is to take the company international by sending the...Starting at €5.74
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Glovo: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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Glovo 1.0: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683-EDecision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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Marco Aldany: La belleza de nuestro negocio (B)
Martín, Pilar; Susaeta Erburu, Lourdes; Martín, María; Pin Arboledas, José RamónCase DPO-161Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAnte los problemas que se van presentando para lograr un personal extranjero altamente cualificado, se plantea la iniciativa de la puesta en marcha de una escuela de formación en origen como vía de solución a algunos de los problemas que presenta el caso. El debate aquí se centrará en la conveniencia de esta medida, retorno de la inversión, si es posible desarrollar una estrategia de internacionalización basada en la formación en origen y el inte...Starting at €5.74
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Marco Aldany: The Beauty of Our Business (A)
Martín, María; Martín, Pilar; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-160-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case focuses on analyzing-based on the real-life experience of a fast-growing Spanish hair and beauty company-an example of best practices in the integration of immigrant workers in Spanish companies. Marco Aldany's track record and experience is the backdrop for analyzing the problems it has faced in terms of the various selection methods it has used and how it is dealing with the integration of immigrant workers.Starting at €8.20
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Marco Aldany: The Beauty of Our Business (B)
Martín, Pilar; Susaeta Erburu, Lourdes; Martín, María; Pin Arboledas, José RamónCase DPO-161-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementIn view of the problems associated with obtaining highly qualified foreign personnel, this case presents the possibility of setting up a training school in the source country as a solution to some of the problems outlined in the case. The discussion here will focus on the appropriateness of this measure, the return on investment, whether it is possible to develop an internationalization strategy based on training in the source country and the int...Starting at €5.74