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mjunction: The Branding Dilemma
Sanjeev Tripathi; Mahul BrahmaCase IVEY-9B19A058-EMarketing, StrategyBy mid-2019, more than the 18 years since its inception, mjunction had grown to become India's largest e-commerce player and the world's largest e-marketplace for steel. The company had extended its presence to multiple business units, such as coaljunctioStarting at €8.20