IESE (España)
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Bally AG: El proyecto DOT (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053Service and Operations ManagementEl caso describe la situación de una de las empresas líderes del mercado de artículos de lujo. Su vicepresidente ejecutivo se plantea modificaciones en su cadena de suministro para aumentar la agilidad.Starting at €8.20
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Andreas Buergin
Nueno, PedroCase E-52EntrepreneurshipUn ejecutivo presenta su paso de directivo a emprendedor, así como su enfoque particular de creación de un holding de empresas.Starting at €8.20
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Flotel Orellana
Riverola, JosepCase P-928Service and Operations ManagementEl caso muestra las operaciones que tienen lugar durante la explotación del Flotel Orellana, un barco-hotel que opera en la selva amazónica. Permite analizar la relación entre la estructura de las operaciones y el entorno en el que se producen.Starting at €8.20
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The Industrialization of Global Internet Start-ups: The Klaus Hommels Model
Menden, Lenka; Liechtenstein, HeinrichCase F-861-EFinanceIn spring 2010, Klaus Hommels, a leading European business angel based in Switzerland, was at his Zurich office reading another news article on the tremendous growth potential of U.S. online group-buying company Groupon. Klaus was inspired by the Groupon business model and wanted to invest in other companies in the developing group-buying market. However, he recognized that there was a major problem with starting and growing technology businesses...Starting at €8.20
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Bally AG: The DOT project (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053-EService and Operations ManagementThe case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.Starting at €8.20
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El Seguro Social Campesino en Ecuador
Cárdenas M.; Sánchez, Loppacher J.Case P-1030Service and Operations ManagementEl Seguro Campesino en Ecuador presenta un interesante ejemplo de enfoque de subsidio de demanda para mejorar la cobertura médica para los pobres y las poblaciones rurales. El caso describe el desarrollo de este esquema en Ecuador y presenta el principal problema que queda aún por resolver una vez el sistema se desarrolle: la falta de oferta. El Ministerio debe afrontarlo, y en este caso se presentan varias alternativas. Uno de los principales ro...Starting at €8.20
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Aunt Gotha
Oliver, XavierCase M-1156-EMarketingThe case raises the question of how to expand the population to which a product and its message are addressed.Starting at €8.20
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Rural social security in Ecuador
Cárdenas M.; Sánchez, Loppacher J.Case P-1030-EService and Operations ManagementThe Rural Social Security Plan in Ecuador is an interesting example of a demand subsidy approach to achieving better medical coverage in poor and remote rural populations. The case describes how this scheme was developed in Ecuador and the main problem that remains once that the system is in place: the lack of health care providers. The ministry needs to address this problem, and several alternatives are outlined in the case. One of the health mi...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805-EAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805Accounting and ControlLe Grand Hôtel de Leysin (GHL) permite poner al participante en la piel de la directora general del hotel, Sofie Keller, quien debe tomar varias decisiones para mejorar la rentabilidad del negocio. Las principales son dos: decidir si mantener o dejar de ofrecer el servicio de conferencias y analizar cómo reaccionar ante el fuerte descuento en el precio de habitación ofrecido por un competidor de características similares a las de su hotel. Ambas...Starting at €8.20