IESE (España)
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Revenue Management Forensics in Adriatic Wings
Egaña, Javier; Markakis, MihalisCase OIT-8-EService and Operations ManagementThe new Director of Pricing and Revenue Management of a company that rents sailboats in Croatia needs to evaluate the effectiveness of their proprietary algorithm for pricing and capacity allocation. The issue is that the algorithm is, practically, a "black box" to her, i.e., she can observe and analyze its outcomes, but she does not have meaningful access to its inner workings. Consequently, she asks her analysts to put together figures and stat...Starting at €8.20
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Project Evaluation in Emerging Markets: Exxon Mobil, Oil, and Argentina
Estrada, Javier; Giannattasio, Gabriela; Nikolova L.Case F-803-EFinanceEarly in 2006 a brief report arrived at Exxon Mobil's headquarters in Irving, Texas, with the results of geological tests in the south of Argentina. The tests determined that the area explored seemed to be rich in oil and that, subject to a proper cost-benefit analysis, it could be worth investing in the necessary production facilities to extract oil from the ground. You have been asked to evaluate this investment opportunity and report to manage...Starting at €8.20