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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCase HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Starting at €5.74
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«Food Service»: El auge de la comida fuera del hogar
Farrán, Juan; Llopis, JaumeTechnical Note MN-210MarketingSe analiza la importancia del «food service» -consumo de alimentación y bebidas fuera del hogar- en España, comparando su evolución con la de otros países, así como los problemas y necesidades del sector, poniendo de manifiesto diversos temas de reflexión para el fabricante de productos alimentarios y planteando posibles soluciones para mejor adecuar al consumidor y al canal los productos que elaboran.Starting at €8.20