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Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio
García-Mansilla, Gustavo; de Toro, Juan ManuelCase M-1258MarketingDesde sus orígenes, Ferrovial había gestionado una historia de éxito satisfaciendo las necesidades de sus clientes en base a cuatro ejes principales: iniciativa empresarial, excelencia, calidad industrial y capacidad de gestión. Con un crecimiento en apenas 10 años desde aproximadamente 3.000 a 12.000 millones de euros de facturación y tras numerosas adquisiciones, sigue una estrategia multimarca respetando la identidad de las empresas adquiridas...Starting at €8.20
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Ferrovial: A New Brand Identity for a New Business Model
García-Mansilla, Gustavo; de Toro, Juan ManuelCase M-1258-EMarketingSince its inception, Ferrovial's success had been built on meeting the needs of its customers along four axes: entrepreneurship, excellence, industrial quality and management capacity. Having increased revenues from roughly 3 billion to 12 billion euros in only ten years, and following numerous acquisitions, it applied a multi-brand strategy that respected the identity of those acquisitions. Since 2007 it has been implementing a gradual integrati...Starting at €8.20
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JSW Shoppe — A Unique Distribution Model for Branded Steel
V.V. GopalCase IVEY-9B11A023-EMarketing, StrategyOrganized steel retailing was not very popular among steel manufacturers in India. Very few such initiatives were undertaken by Indian players, but the most prominent was the JSW Shoppe concept promoted by Jindal Steel Works (JSW). JSW sold its products through a large network of dealers. However, the management had been concerned with building a brand image for its products, increasing its market penetration beyond the market of builders and fab...Starting at €8.20
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Ferns N Petals: Flowering Through a Unique Franchising Model
V.V. Gopal; Suresh Kerani; Balakrishnan KondathCase IVEY-9B14A075-EEntrepreneurship, Marketing, StrategyThe successful rise of Ferns N Petals, a branded flower boutique, coincided with the post-liberalization retail boom in India, a period of rapid growth for organized modern retailing, including online retailing. As the economy grew, disposable incomes rose, driving demographic and lifestyle changes and fuelling aspirations. The Ferns N Petals chain tapped franchisees aggressively. In a predominantly unorganized and localized market, the company s...Starting at €8.20