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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Condisline.com
Arasa, Oriol; Nueno, José LuisCase M-1108Information Technologies, MarketingSe analiza la estrategia de Condisline.com, tienda online de la red de supermercados Condis, ya posicionada en Cataluña, para expandirse al resto de España.Starting at €8.20
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Condisline.com
Arasa, Oriol; Nueno, José LuisCase M-1108-EInformation Technologies, MarketingCondisline.com, the Condis supermarket chain's online store, is already operational in Catalonia. The case analyses the company's strategy to expand the service to the rest of Spain.Starting at €8.20