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Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175Information Technologies, MarketingEn enero de 1998, tras diversos dilemas y dudas, la Inkjet Commercial Division (ICD) puso en marcha Designjet Online, que era un programa de marketing relacional que tenía como eje principal una página web de información y soporte a los ya propietarios de impresoras de gran formato del parque mundial existente de HP. Tras más de cinco años de esfuerzos, los resultados alcanzados habían sido calificados de brillantes. Sin embargo, existían diverso...Starting at €8.20
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Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175-EInformation Technologies, MarketingIn January 1998, after a series of dilemmas and doubts, the Inkjet Commercial Division (ICD) set up Designjet Online, a relational marketing program, whose main axis was an information and support website for the existing owners of HP large-format printers worldwide. After more than five years of effort, the results achieved have been qualified as brilliant. Nevertheless, there have been a range of problems which have worried those in charge of t...Starting at €8.20
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Keeping an eye on the brand: Etnia Barcelona's retail strategy
Oliver, Xavier; Valentí, Albert; Isaac Sastre BoquetCase M-1407-EMarketing, StrategyEtnia is an eyewear brand known for its stylish designs, particularly of colorful high-quality sun and prescription glasses. After many years relying on a wholesale distribution model with a large international network of opticians, the company had launched its own retail activities in 2017 with a flagship store in downtown Barcelona, followed by an outlet store in the outskirts of the city two years after. Both stores had been successful, quickl...Starting at €8.20