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- Case
The Captor Opportunity (A)
Collection: IESE (España)Ref.: M-1397-EPublished: Oct 6, 2022Format: PDFPages: 7Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
The Captor Opportunity (C)
Collection: IESE (España)Ref.: M-1399-EPublished: Oct 6, 2022Format: PDFPages: 4Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888-EPublished: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 28Language: English - Case
Anfi del Mar, S.A.
Collection: IESE (España)Ref.: M-888Published: Sep 1, 1992Reviewed: Apr 1, 1993Format: PDFPages: 27Language: Spanish - Case
The Captor Opportunity (B)
Collection: IESE (España)Ref.: M-1398-EPublished: Oct 6, 2022Format: PDFPages: 3Language: English